Serving the Underserved - Bringing Diversity to Your Customer Base

How would you like your business to profit from “doing good”?


It takes “starting small,” according to Ron Ashkenas, writing for The Harvard Business Review.

In the past two decades, many corporations have made strides in shedding their reputations as polluters, exploiters, and gluttons, Ashkenas states. But there is still a long way to go until doing good is an accepted norm for successful businesses. How can you help your company get there? Ashkenas advises trying these first steps to diversify your customer base:

“Ask people to think about the bottom of the pyramid. There are billions of underserved, poor consumers in the world. Encourage your people to learn more about these populations and think about ways your company can serve them.

“Educate your team. Send out articles and websites, invite speakers, and get the discussion going about how your company can contribute to and profit from social change.

“Do a sustainability audit. This one doesn't have to be company-wide. Focus on how your unit can reduce waste and increase sustainability. Can you cut back on your use of supplies or make travel more efficient?”

Read more on "To Profit from Doing Good, Start Small" by Ashkenas here --.

http://bit.ly/eGgkYA

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I am taking this advice to heart as I build a Mary Kay business. How can I involve a diversity of customers and potential sales team members? Askenas advice is a good place to start.

Come join me in this new venture with Mary Kay Inc.

Hello,
 Hello,

I am so excited to invite you along on my business venture as a new independent Beauty Consultant selling Mary Kay, Inc. cosmetics. When I first decided to do this as an extra source of income, I also knew it would be even better if you join with me as I begin this journey.


After doing my own investigation, I learned that Mary Kay, Inc. promotes positivity, integrity and most of all, DIVERSITY, in their catalogs. On my soon to appear website, you will be able to find products for every skin type and complexion. Also, you will find fragrances and great gift ideas. I am very proud to report that Mary Kay, Inc. does not test on animals and proudly signed the PETA pledge.


You will soon be able to help me as I begin this journey. Here are 5 simple ways:


1. I'll let you know when my website is up and running. You can go there and register to receive emails about new products and spread offers and create your own signature look.


2. Ask me to share the Mary Kay opportunity with you.


3. Ask me about the benefits you can receive when you schedule a skin care class, collection preview or host your own web show.


4. Ask me how you can become a preferred customer.


5. Forward this blogpost to your friends and family. Word of mouth is very helpful.


So -- I am really looking forward to sharing my journey with you. Please be a part of it! Yes, it will be hard, but setting goals will pay off. It always does.


I have more to share with you --


Susan Klopfer

Welcome to my new blog. I am so excited to invite you along on my  business venture as a NEW Independent Beauty Consultant selling Mary Kay, Inc. cosmetics. I first decided to sell Mary Kay, Inc. as an extra source of income, where I can set my own hours and be my own boss. Now, I am very happy I made this decision and what will make this even better is if you join me as I embark on the adventure.

Mary Kay, Inc. is a wonderful company that promotes positivity, integrity and diversity. In their catalogs and on my soon to appear website you can find products for every skin type and complexion. In addition to makeup, you can also find fragrances and wonderful gift ideas. I am also proud to report that Mary Kay, Inc. does not test on animals and proudly signed the PETA pledge.

Here are 5 simple ways you will soon be able to help me as I begin my journey.

1.) Go to my website and register to receive e-mails about new products and special offers and create your own signature look --
2.) Ask me to share the Mary Kay opportunity with you --
3.) Ask me about the benefits you can receive when you schedule a skin care class, collection preview or host your own web show --
4.) Ask me how you can become a preferred customer --
5.) Forward this e-mail to your friends and family- Word of mouth is the best form of advertisemen.t.

I am looking forward to sharing my journey with you. Yes, it will be hard, but setting goals will pay off. (It always does.)

Susan Klopfer
Hello,

Welcome to my new blog. I am so excited to invite you along on my  business venture as a NEW Independent Beauty Consultant selling Mary Kay, Inc. cosmetics. I first decided to sell Mary Kay, Inc. as an extra source of income, where I can set my own hours and be my own boss. Now, I am very happy I made this decision and what will make this even better is if you join me as I embark on the adventure.

Mary Kay, Inc. is a wonderful company that promotes positivity, integrity and diversity. In their catalogs and on my soon to appear website you can find products for every skin type and complexion. In addition to makeup, you can also find fragrances and wonderful gift ideas. I am also proud to report that Mary Kay, Inc. does not test on animals and proudly signed the PETA pledge.

Here are 5 simple ways you will soon be able to help me as I begin my journey.

1.) Go to my website and register to receive e-mails about new products and special offers and create your own signature look --
2.) Ask me to share the Mary Kay opportunity with you --
3.) Ask me about the benefits you can receive when you schedule a skin care class, collection preview or host your own web show --
4.) Ask me how you can become a preferred customer --
5.) Forward this e-mail to your friends and family- Word of mouth is the best form of advertisemen.t.

I am looking forward to sharing my journey with you. Yes, it will be hard, but setting goals will pay off. (It always does.)

Susan Klopfer

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